What Your Medical Aesthetics Practice Needs To Become Successful
The medical aesthetics industry is unique in that it mixes the world of medical procedures with the world of cosmetic treatments. Melding the two worlds to create a successful business is impossible without the input, advice, cooperation and, yes, competition from others. Traditionally, the medical model needs no more than placing a placard on a clinic offering specific services to entice clientele. Human beings need treatments to enable healthy living and in pursuit of these treatments will actively seek them out. But in the beauty industry, treatments are not a matter of necessity, but of desire. When establishing a new medical aesthetics practice, it’s important to realize this concept. Generally, in the beginning, the phones will not be ringing off the hook with patients requesting cosmetic services. Eventually, by taking advantage of the opportunities around you, success will be inevitable and likely occur sooner than anticipated.
Essential Components Needed To Build A Successful Medical Aesthetics Practice
Word-of-mouth is the best, least expensive, marketing tool for any service related business. However, when just beginning your career there are no mouths to spread the word. This is why collaboration is critical to the startup process. Seeking out and establishing relationships with others in the beauty industry is key to increasing initial interest. First points of contact should include hair stylists and aestheticians, who already have a large client base and can start funneling those clients towards your medical aesthetics practice. Offering trades or discounted services to these collaborators is an easy way to encourage their support. Joining forces in the same setting can also increase the speed at which you obtain new clients. Consultations can easily by conducted while the client is receiving a hair or skin treatment.
Medical professionals such as dermatologists, dentists, and plastic surgeons are other industry contacts that are valuable to an aesthetic practice in its infancy. Aesthetic services uniquely complement these medical treatments and many smaller practices are financially unable to employ full-time aesthetic injectors .
While the aesthetic industry is rather new in comparison to many others, there are a vast number of clinicians to rely upon as resources when starting your own medical aesthetics practice. We all want to create our own brand but there’s no need to reinvent the wheel. Treatment protocols, treatment records, and best practice policies are just a few of the largely generic tools of the trade that are worth sharing. In the event that you have to manage a complication – which in the beginning is quite likely to arise – having a seasoned resource is critical to ensuring a safe practice. As a new injector, knowing your limitations as well as knowing who to call for professional opinions and advice, is just as important an aesthetics practice as it is in a medical only setting. These are, after all, medical procedures that are not without risk.
In smaller markets it might be more difficult to establish mutually beneficial relationships with colleagues due to the inherently competitive nature of the business, but not impossible. If this is the case, then establishing a rapport with the knowledge that there are enough patients to support both businesses might be the best way to approach a potential mentor. If a local colleague is not available, resources that connect professionals like LinkedIn and BEVL are useful alternatives. Pacific Northwest Aesthetics Academy offers ongoing support to their students long after their training day is completed. Trainers at PNAA are always available to answer questions regarding any aspect of their students’ aesthetics careers.
Competition is what drives the aesthetics industry and makes us better as a whole. Initially, knowing what services your competitors are offering and at what cost helps a new medical aesthetics practice to become successful and survive. As your aesthetic career grows, continually striving to become better will eventually put you at the top of the field. Awareness of your competitors is key to identifying areas in your own practice that can be improved upon. Knowledge can easily be obtained from a competitor’s website and from their current or former patients. A word of caution regarding competitors: If involved in a conversation regarding your competition, always speak positively or not at all. Tearing down a colleague is not a respectable way to build your own practice and reflects negatively on your business.