Blog

male patients in aesthetics

Male Patients | The Fastest Growing Segment of the Aesthetics Industry

The male market is one of the fastest growing demographics in the aesthetic industry. There has been an increase of more than 40% in male patients in the overall cosmetic procedure in the past five years alone, and approximately 70% of men have shown interest toward cosmetic surgeries.

Regardless of gender, maintaining a well-groomed appearance is crucial in today’s society. Men are shopping more frequently now than ever before, and men’s skincare has experienced substantial new growth. Today’s men are more image-conscious and, as a result, are more likely to seek treatments that keep them looking modern and fresh.

Men are particularly interested in non-invasive, low downtime treatments such as manscaping, wrinkle removal, microdermabrasion, facials, chemical and laser peels, and injectables, including neurotoxins and dermal fillers.

While the male aesthetic market is still in its infancy, men are growing more comfortable with breaking traditional masculine stereotypes every day. Men today are shopping more frequently than ever before, and men’s skincare has experienced double-digit growth in the last few years. Likewise, affluent and trend-conscious gentlemen now account for 40% of luxury fashion sales, growing 14% in 2011, compared to an 8% growth in women’s. It follows that men will also become more inclined to seek out cosmetic procedures as well.

There are great retention benefits to capturing the male market. Male patients have a higher retention rate than women. When a man finds a provider he is happy with, he is more likely become a repeat customer and less likely to change providers or shop around than his female counterpart.

To pique a male patient’s interest as a provider, you should examine your website, brochures, videos, social media posts and other marketing materials to be sure you communicate that you are comfortable catering to their specific needs. Male patients need to be made aware that you offer tailored treatments to address their aesthetic concerns. Most men want to achieve a fresh and healthy appearance rather than the feminine goal of youthful beauty with silky skin and high arched brows. You should be able to speak about the male treatments you offer with confidence. Offer a broad variety of reading materials in your waiting area rather than those geared solely towards women, promote your male skincare line, and consider a neutral décor to make the environment less traditionally feminine and more relaxing. Become the expert in your market for the rapidly growing market of men in aesthetics.

With the breakdown of traditional gender stereotypes and upswing of selfies and personal care, it seems likely that more men will flock to treatments geared toward keeping them looking healthy, fresh, and modern than ever before.

Nova threads

Nova Threads | Innovations in Aesthetics

If you’ve been paying attention to new arrivals in the aesthetics marketplace, then you have likely already heard of the use of PDO Nova Threads for facial lifting, volumizing and contouring. While PDO threads are not inherently new, they have undergone an evolution in the aesthetic industry.

Threads first hit the aesthetics world in 1999 with the introduction of APTOS threads, the first barbed sutures for facial descent. APTOS’s threads are permanent and made from polypropylene, the world’s second most widely produced synthetic plastic. Although complex in placement, and not without the risk of complication, these threads are still being used today. Conversely, Contour brand’s polypropylene threads had significant complications and were withdrawn from the market in 2007.

Science has improved substantially in the last 10 years, especially in aesthetics, making procedures and materials safer than ever before. Today, the most common threads in use for facial aesthetics are the PDO Silhouette and PDO Nova Threads. These threads are made from polydioxanone and dissolve over time. The greatest difference between the Silhouette and the Nova threads is the degree of difficulty in placement—both products offer great results counteracting the effects of aging on facial descent, but Nova Threads are much easier to insert.

These threads are a mechanical means of lifting tissue that also create non-surgical collagenesis. Patients see immediate results post-procedure and an increasing effect months later as their body reacts to the threads and collagen grows around them. The results of a thread lift are similar to a non-surgical face lift, which explains all the hype. Patients are going crazy over these threads!

The technique of PDO Nova Thread insertion is taught over a four-hour training session with hands-on practice using models. All providers should be adept at injectables prior to training. Proficiency using micro-cannulas is a huge benefit to providers learning Nova Thread placement, as the threads are “pre-loaded” in a blunt tip cannula, making the insertion processes similar. There is far less trauma to facial tissue and vasculature with Nova Thread than Silhouette. All of Nova Thread barb 3 threads are placed via cannula, which nearly eliminates the possibility of bruising entirely.

If you’d like to learn more, visit Nova Threads.

Pacific Northwest Aesthetics Academy offers regular training in Nova Thread insertion. If you’re ready to advance your practice and start offering Nova Thread treatment to your patients contact PNAA directly at 503-354-7120.

aesthetics nurse and patient relationships

Client Relationships in Aesthetics

The practice of aesthetic medicine is a relatively new field. Unless you came into this fresh out of school in the last few years, there’s a good chance that you have a very different medical background. Maybe you took medical histories in the ER, kept records as a school nurse, or never talked to your patients because they were under anesthesia in the OR. Wherever you came from, I can promise you that the provider and client relationships in your aesthetics practice will be like nothing like anything you have experienced before. “How so?” you may ask. “I’m still an M.D., N.D., N.P. R.N., P.A.” or whatever alphabet soup fits you. “I’m still providing medical treatments.”

READ MORE

Nurse Networking

The Power of Networking

In the highly competitive world of aesthetic medicine, new companies entering the industry are likely overwhelmed with its complexity. At times, it can be downright terrifying to go it alone! When starting a new business, your primary concern is generating business to become successful. In aesthetics, it’s all about the patients. You need to learn how to get patients coming through your doors – and how to get them to keep coming back.

READ MORE

basic-training

Basic Aesthetic Injection Training

It sounds simple, but what exactly does Botox Injection Training cover? Many people ask us what the Pacific Northwest Aesthetics Academy’s Basic Injection Training course entails, and what makes our class different.

First of all, “Botox” training implies an instruction of how to administer a specific product brand. At PNAA we’re dedicated to remaining brand neutral. During our Basic Aesthetic Injection TrainingREAD MORE

Cheerful girl

Continuing Education in Aesthetics

For the majority of my nursing career, there has been no requirement for continuing education. Most of my early years were spent in a hospital, and the required continuing education in aesthetics was provided or paid for by the institution. I worked in critical care and emergency. I was sent to ACLS every two years, CPR was offered annually and there was essentially a road map of education that I rode along like a traffic circle – spicing it up with a conference from time to time.

READ MORE

Cheerful mature woman is getting skincare treatment at beauty salon. She is sitting in bathrobe and smiling. Cosmetologist is holding mirror and pencil

The Many Roles of an Aesthetics Practice

The ultimate goal for any business is to be successful. Whether success is measured by personal fulfillment or a hefty profit margin depends on the individual. But, in general terms, success is what we all strive for. As a practice grows, support staff is necessary to meet patient needs. When formulating a business plan it’s crucial to identify long term goals that prepare the business owner for future growth.

READ MORE

options plastic surgery

Plastic Surgery vs. Cosmetic Injectables: Pros and Cons

In my practice, I am often asked, “What do I need, Botox, filler or plastic surgery?”  The short answer is you don’t need any of it; it is more a matter of what distracts you when you look in the mirror and what you want to do about it.  We have more choices than ever before when it comes to looking more rested, younger and even more attractive and rarely is there ever a single “Silver Bullet” that accomplishes everything we may want.

READ MORE

successful medical aesthetics practice

What Your Medical Aesthetics Practice Needs To Become Successful

The medical aesthetics industry is unique in that it mixes the world of medical procedures with the world of cosmetic treatments. Melding the two worlds to create a successful business is impossible without the input, advice, cooperation and, yes, competition from others. Traditionally, the medical model needs no more than placing a placard on a clinic offering specific services to entice clientele. Human beings need treatments to enable healthy living and in pursuit of these treatments will actively seek them out. But in the beautyREAD MORE

intense pulsed light therapy and skin care

Intense Pulsed Light Therapy and General Skin Care Enhance Aesthetic Injections

When beginning medical aesthetics training, it’s important to become fully immersed in the broad spectrum of treatments available. For new injectors training to become certified in injectables like Botox and dermal fillers, a growing knowledge of intense pulsed light (IPL) – and other skin care therapies –  is critical to overall success and ensures patient loyalty. By strengthening your knowledge of medical aesthetics and skin care, the proper advanced and complimentary recommendations can be made to patients.

READ MORE